UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

The UFC 312 fight card ball is officially rolling as the UFC on Monday announced the first three bouts for its pay-per-view ...

Through a tie-up unveiled today, IBM becomes UFC's global AI partner - the first time the MMA promotion has put a brand into ...

On Location acts as UFC’s official VIP experience provider, with such packages containing “premium seating, VIP access to ...

UFC 309 features a jam-packed PPV event, highlighted by the main event in the heavyweight division between the GOAT Jon Jones who looks to defend his heavyweight title for the first time against ...

A UFC VIP Experience package includes premium seating, a reserved seat at the ceremonial weigh-ins, a post-weigh-in reception with UFC athletes, and more. There is typically no age requirement.

The UFC has announced it will return to The O2 in London in March 2025 for the organisation’s 30th event in the UK. The O2 ...

With the UFC's home arena reaching its 100th event on Saturday, Ben Fowlkes examines how the facility has reshaped fight ...

TKO Group, the sports entertainment company that houses WWE and UFC, is buying Professional Bull ... as well as broaden its reach in the premium sports market. “PBR, On Location, and IMG are ...