Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

In the pundit's view, the technology will inspire swarms of users to snap up the company's new smartphone line.

It turns out that Apple Intelligence is coming to more markets in 2025 than initially announced, including India and Korea.

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest ...

Apple is poised to revolutionise its virtual assistant, Siri, with the integration of advanced artificial intelligence.

Joanna and the WSJ team fed the generative AI bot a decade of her iPhone review excerpts, iPhone specs from Apple, and her notes after a week of testing the iPhone 16. The result? An interactive ...

There will also be some AI features, dubbed Apple Intelligence coming to some iPhones (find out if they’ll be on your iPhone below). This free software update brings interface tweaks ...