Introduced in 2000, Suzuki’s DR-Z400S earned acclaim for delivering precise, nimble handling, easy maneuverability, and ultra-reliable performance. Highly capable and fun to ride, it won the hearts of ...

NIU Technologies announced a powerful over-the-air (OTA) software update for the XQi3 electric dirt bike at this year’s EICMA show. This update will significantly enhance the bike’s performance, ...

Royal Enfield is the oldest motorcycle brand in operation for over 123 years. However, this hasn’t stopped it from looking towards the future. At EICMA 2024, it burst into the electric motorcycle ...

Honda has unveiled two electric motorcycle concept models, the “EV Fun Concept” and the “EV Urban Concept,” at EICMA 2024 in Milan, Italy. The EV Fun Concept is Honda’s first electric sports model, ...

This article originally appeared in the November edition of Powersports Business. As 2024 winds down, I wanted to recap a few conversations I’ve had with dealers about how they will finish off the ...

The National Powersports Dealer Association (NPDA) has announced the launch of Powersports World, a free digital TV channel devoted exclusively to powersports content of all types. NPDA Chairman Bob ...

Krämer Motorcycles took the wraps off its latest addition to its purpose-built track-focused motorcycles with the debut of the 2025 Krämer GP2-890 XX hypernaked track bike. Built for wheelies, not ...

As Buell Motorcycles gets closer to production of its FXR-inspired Super Cruiser, scheduled for next fall, it has announced a partnership with Fox Factory as a source for high-performance suspension ...

Denago Powersports announced Jordan Mattingly as its new national account sales representative. Mattingly brings several years of experience as a sales manager and working in a dealership to her new ...

As Moto Morini celebrates the 50th anniversary of the original iconic 3 1/2, the company revealed its successor at EICMA. The classic 1975 Moto Morini 3 1/2 turns 50 in 2025, and the company has ...

MotoAmerica has announced that powersports distributor Parts Unlimited will sponsor the new and highly anticipated MotoAmerica Parts Unlimited Talent Cup. Parts Unlimited Talent Cup kicks off March 28 ...

This article, written by Gillian Luce of Trader Interactive, originally appeared in the November edition of Powersports Business. Gullian Luce is the AVP of Recreation Marketing for Trader Interactive ...